What is AEO

AEO (Answer Engine Optimization) is the practice of getting your website cited by AI answer engines like Google AI Overviews, ChatGPT, and Perplexity. Where SEO aims for a ranking on Google's results page, AEO aims to be the source the AI quotes in its answer — because in an AI-first world, the brand the AI names is the brand that wins the lead.

SEO vs. AEO at a glance

• AEO | SEO
• Be cited/quoted by AI | Goal | Rank on Google
• Being referenced (even without a click) | Outcome | Clicks
• direct answers + structured data | Core | keywords + backlinks

Why Thai brands should start now

Thai users are rapidly adopting ChatGPT and AI Overviews to research before they buy. If AI doesn't cite your brand, you're invisible to a fast-growing slice of buyers — and the competitor who's cited gets the lead.

5 things that make AI cite you

1. A 2–4 sentence direct-answer block near the top of each page
2. FAQ marked up with FAQPage schema
3. Brand entity in plain text (name, year, services) — not buried in images
4. Allow AI crawlers (GPTBot, PerplexityBot, etc.)
5. An llms.txt file for clean machine reading

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Related Services and Work

• Search Optimisation SEO
• Avery AI SEO Audit

Frequently Asked Questions